10 Ways Marketers are Using Technology to Improve Customer Experience
Marketing Technology as a sector is growing at a breakneck pace and gaining traction, even among traditional markets. With CMOs becoming...
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Role of Design in Delivering Seamless Brand Experience
Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...
Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
Why brand health is an extremely important metrics of your CX program?
In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...
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