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Insights
Exploring trends re-imagining CX


Role of Design in Delivering Seamless Brand Experience
Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...
4 min read


Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
2 min read


Why brand health is an extremely important metrics of your CX program?
In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...
2 min read


Why is it important to measure brand awareness?
Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
4 min read
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