Insights

Seamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...

Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...

In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...

Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...