Customer Experience LiveRole of Design in Delivering Seamless Brand ExperienceSeamless brand experience is a desire of all the customers and of course the marketers. Call it brand experience or customer experience,...
Customer Experience LiveBrand health playbook and metricsBenchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
Customer Experience LiveWhy brand health is an extremely important metrics of your CX program?In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...
Customer Experience LiveWhy is it important to measure brand awareness?Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
