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Insights
Exploring trends re-imagining CX


Level up your Customer Experience with AI
After all, recent studies show that 66% of customers expect that companies will understand their needs. This is why companies that orient their operations towards this are 60% more profitable than the rest. The main components of good CX are: Understanding the target customer’s mindset before making the purchase. Mapping the customer journey from awareness to fulfillment. Removing pain points across channels for conversion and retention. Successfully managing the digital cust
3 min read


What is an AI Contact Center?
A lot goes into running a thriving contact center, like resolving customer issues, end-of-call wrap-ups, answering customer questions, and agent training. Fortunately, technology is advancing rapidly, and artificial intelligence (AI) is paving the way for call centers to become more efficient and better serve customers. Zoom’s State of AI in Customer Experience (CX) 2025 report reveals that 64% of companies that are using AI for call centers enjoy a positive ROI, while 79% sa
10 min read


AI in Contact Center Quality: The Promises and Pitfalls
Your contact center quality program is crucial for the success of your business. It’s a cornerstone for ensuring consistently...
4 min read


IDC and Sprinklr Unveil New Research on 2025 AI Priorities
Report surveyed 500 contact center and 500 marketing leaders on their goals for AI-led CX transformation. NEW YORK, NY — October 30, 2024...
3 min read


A quick reference guide to measuring customer experience
The axiom "you can't manage what you don't measure" is particularly true of customer experience (CX), but the multi-faceted nature of CX...
8 min read
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