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Insights
Exploring trends re-imagining CX


Digital customer care: the new normal in 2022
Many companies have started to prioritize digital customer care programs, albeit at a slow pace, but some organizations are lagging...
4 min read


The futuristic customer-led model powered by digital twins
AI and automation form the backbone of digital twins. By feeding the digital twin with data, enterprises can test the physical...
3 min read


Re-imagining future product development with intelligent automation and digital twins
Enterprises must leverage intelligent automation and AI to fuel digital twins with modelling and data to reshape the future of the...
2 min read


Why should oil and gas enterprises embrace the digital twin technology?
Globally, leading oil and gas companies are strengthening their frameworks to increase resilience and agility, by leveraging automation....
5 min read


53% growth of intelligent automation in the oil and gas industry
The majority of oil and gas companies globally are distressed with their current manual operating systems. Businesses are implementing...
4 min read


3 stages of an enterprise automation program lifecycle
There are clear guidelines that help companies prepare for their automation projects and leverage sustainable competitive advantage by...
3 min read


5 challenges when automating and unifying your digital ecosystem
There are five key challenges businesses leaders face when automating and unifying their digital ecosystem. 1. Lack of structured data At...
2 min read


5 questions to ask before commencing your automation journey
Leading enterprises worldwide are moving their value chains towards an automated system. However, the progress of all automation...
3 min read


How to build enterprise resilience through intelligence automation
According to current research, organisations will spend $2.4 billion on RPA and IA transformation in 2022. As hyper-automation and...
3 min read


Choosing the right strategic partners – A VoC case study
Depending on your organisation’s data and automation roadmap, choosing the right technology partner is extremely important as it will...
3 min read


How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
6 min read


Digital transformation must be a priority for businesses post-Covid-19
The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...
4 min read


Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...
4 min read


Key points to consider when leveraging digital transformation to enhance customer experience
In this modern era, even well-equipped businesses face difficulties surviving in the market due to vast technological advancement. To...
3 min read


The importance of digital transformation driving CX
Consumer experience (CX) has always been the most critical aspect of a business. Regardless of what products or services you sell, your...
2 min read


Why is it important to measure brand awareness?
Brand awareness is an intangible asset in human subconsciousness, and it is heightened every moment we make purchase decisions. The brand...
4 min read


Importance of executive sponsorship for CX initiatives
The new technology-driven CX model requires significant investment and internal alignment. Organisations where the CX leaders and top...
4 min read


How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
4 min read


How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
6 min read


VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
2 min read
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