Insights

Welcome to our final installment in our blog series on the power of data-driven interaction analytics. The first blog illustrates how...

The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...

Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...

The importance of knowing the customer has never been greater, especially when normal conditions of consumer contact are suspended or at...

Organizations find it incredibly challenging to collect, access, and analyze data to provide real-time insights and leverage it for...