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Insights
Exploring trends re-imagining CX


VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
2 min read


Reimagining customer experience and engagement
Across every geography and industry, innovation, transformation, and evolving business models are a norm. The need to connect with...
2 min read


Brands must be empathetic and have a human connection with their customers
There is a huge shift in the needs and priorities of the customers post Covid-19 and customer experience has become the biggest...
2 min read


Back to the CX future
While doing regular research on the latest CX trends and development, I get to speak to many CX professionals from several different...
4 min read


Because it's important... thank you!
I sit here trapped in my COVID cave more connected to people and things and yet more isolated and alone than ever. I imagine a lot of...
1 min read


Perspectives are important...Keep Sharing
The way people operate businesses are so unique that even if they've worked in the same industry as one another for dozens of years that...
2 min read


The myth of the perfect leader
Don't put your leader on a pedestal, instead put them in a place of high expectations with enough space for imperfection. Expect strong,...
2 min read
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