How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
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Managing patient data through effective data governance
All AI and CX projects need structured data. Regardless of the phase and organizational hierarchy, there are 4 principles health...
CX strategy must be designed at the board level
CX strategy should be conceptualized at the board level and implemented enterprise-wide. This helps organisations ensure their CX...
4 principles of effective data governance
Building a data-driven culture is a meticulous task, one that is well rewarded over time. Organisations must attach goals and milestones...
Where has it gone wrong? – 4 reasons for a crumbling data foundation
Getting the data required for an AI and IA project, preparing it for analysis, protecting privacy, and ensuring security can be a hugely...
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