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Insights
Exploring trends re-imagining CX


Finding the right CX solution in a cluttered, complex market
Businesses are under immense pressure to deliver exceptional customer experiences (CX), with the contact centre the key to delivering...
3 min read


Building Customer Loyalty Through the Right CX Tools: What Every Brand Should Know
With so many choices at their fingertips, customers can easily switch to a competitor. So, how do you ensure they stick around? The...
8 min read


2025 CX Insights: Trends, Strategies, and What’s Next for Your Business?
As we enter 2025, Customer Experience (CX) remains a key driver of business success, directly impacting growth, loyalty, and...
4 min read


AI in Contact Center Quality: The Promises and Pitfalls
Your contact center quality program is crucial for the success of your business. It’s a cornerstone for ensuring consistently...
4 min read


Why Failing to Invest in Scalability Hurts Your CX Strategy
What happens when your CX strategy isn’t built to grow? Failing to invest in scalability can cripple your customer experience, leaving...
5 min read


How modern brands measure ROI on CX platform
CX is a critical business strategy that directly impacts revenue, customer retention, and brand loyalty. 80% of customers say experience...
5 min read


The Importance of CX Assurance in a Rapidly Changing World
In today’s fast-paced digital landscape, delivering exceptional customer experience (CX) is more critical than ever. Recent incidents...
3 min read


5 VOC Design Themes to Advise Strategy
When designing and maturing a VOC program, there are a slew of best practices and approaches to consider that will help ensure you are...
2 min read


Leveraging Voice of the Customer Data to Create Seamless CX
As consumers, we’re enveloped by new technology that creates a dizzying array of multiple new digital touchpoints that go far beyond...
6 min read


Empowering customer experience agents for success
I believe that a key ingredient to exceptional customer experiences lies in the empowerment of our customer experience agents. When we...
2 min read


2024: Time to leap into innovation, embrace AI's dragon's breath and take customer experience to new heights
Ever wonder what you would do with one extra day? That's the gift a leap year gives us every four years—when the calendar delivers 29...
7 min read


A quick reference guide to measuring customer experience
The axiom "you can't manage what you don't measure" is particularly true of customer experience (CX), but the multi-faceted nature of CX...
8 min read


NICE Enlighten Copilot: The next generation AI-driven intelligence to the entire CX workforce is here
2024 is the year of AI, and NICE is leading the way with new capabilities using its purpose-built AI, Enlighten. Last week, NICE...
8 min read


10 Ways investing in CX can drive your business’ growth
There’s always talk about customer experience and spending, but is the ROI there? Numerous studies show customer satisfaction leads to...
1 min read


Dubai Property Developer Nakheel Unifies its Digital Customer Experience with Sprinklr
New York, NY, October 10, 2022 – Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern...
2 min read


An Industry Disruptor Talks Innovative Guest Experiences
Listen to the webinar: Airbnb & Medallia on Innovative CX “Before we had the Medallia platform, we did have some survey data and it was...
1 min read


2023 Customer Experience Predictions: What CX Leaders Need to Know
From established brands to disruptive startups, everyone is rethinking their strategies this year — check out the 2023 customer...
7 min read


Tech Trends - Digital transformation in BFSI
As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...
3 min read
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