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Insights
Exploring trends re-imagining CX


How GetGo scaled customer experience with Level3AI
At GetGo, delivering exceptional support is non-negotiable — our users expect it, and we hold ourselves to it. Recognising early that AI would be central to scalable, high-quality service, we sought a partner who could make that vision a reality. Level3AI gave us the confidence to commit fully, and Emily has delivered — reinforcing our vision for the future of shared mobility. - Deyao Ang, Chief Operations Officer @GetGo Overview GetGo is Singapore's largest car-sharing platf
4 min read


Call center automation: A 2026 guide for CX and operations leaders
How modern contact centers are using AI-powered automation to resolve more customer interactions, reduce agent workload, and deliver faster, more consistent service. What if the most common interactions in your contact center — the same questions, the same routing requests, the same post-call logging — never reached your agents at all? The problem with most contact centers isn't the agents. It's the absence of automation doing the work it was built to do. Zoom Contact Center
12 min read


BILL transforms with DevRev's AI platform, saving $5M while improving customer experience
BILL leveraged DevRev’s AI platform to transform customer support, achieving a 70% AI resolution rate, surpassing deflection targets, and saving over $5M while maintaining high customer satisfaction and scaling support across 500,000 SMBs without increasing costs. Company: BILL Employees: 1,001-5,000 Founded: 2006 Headquarters: San Jose, CA Industry: FinTech The company BILL is a U.S.-based financial technology platform processing millions of transactions for 500,000 SMBs. Op
5 min read


Why Fixing the Contact Centre Won’t Fix Your Customer Experience
The transformation trap In a digital world, the contact centre is no longer the only front door. The real CX failure is happening across your whole operation and the fix can’t start with the platform. The contact centre is not the problem You upgraded your contact centre platform. Maybe you deployed new CCaaS. Possibly an AI chatbot. And contact volumes haven’t fallen. Costs haven’t moved. Agents are still overwhelmed. What went wrong? Nothing went wrong with the technology.
6 min read


What role does AI play in modern CX?
Gamma experts share their thoughts on how AI will influence CX going forward. Artificial intelligence has become the catalyst forcing organisations to rethink operations. Customer journeys are being redesigned, and teams are rethinking on how best they can work together. In terms of customer experience (CX), it isn’t simply just another layer of technology added on. AI within CX has become a key topic for debate. Exciting in potential, yet daunting in practice. With customer
5 min read


AI in CX Readiness: How Prepared Is Your Business?
In this blog, you’ll learn: How AI is transforming CX, and why future-ready networks are critical. The role of robust infrastructure in delivering reliable AI-powered CX. Why assessing and strengthening digital foundations protects customer trust and maintains competitiveness. Modern customer experience is increasingly shaped by AI. We’re seeing its usage within the likes of automated service agents and predictive decision-making. But no matter how advanced these tools become
6 min read


How agentic AI improves omnichannel customer service
Omnichannel customer service—which aims to deliver one seamless, continuous experience across all channels—has become the gold standard in recent years. Today, 73% of customers switch between at least three channels in their journey, while 80% say the experience matters as much as the product itself. However, only 45% say they’re “satisfied” with the quality of support they receive. To meet rising customer expectations, companies are turning to AI-driven solutions to boost bo
6 min read


Workload squeeze: 52.6% of contact centres report rising agent workload as turnover remains high at 31.2%
New research finds contact centre agent workload pressure is accelerating as AI investment becomes a top priority. The workload squeeze on UK contact centres is intensifying. In the latest 2025/6 UK Contact Centre KPI Benchmarking Insights Report, 52.6% of respondents report increased agent workload, up from 42% in 2024, a 10% rise. The report also highlights the people impact of sustained pressure: average annual agent turnover is 31.2%, up from 30.2% last year. The report,
2 min read


Level up your Customer Experience with AI
After all, recent studies show that 66% of customers expect that companies will understand their needs. This is why companies that orient their operations towards this are 60% more profitable than the rest. The main components of good CX are: Understanding the target customer’s mindset before making the purchase. Mapping the customer journey from awareness to fulfillment. Removing pain points across channels for conversion and retention. Successfully managing the digital cust
3 min read


Finding the right CX solution in a cluttered, complex market
Businesses are under immense pressure to deliver exceptional customer experiences (CX), with the contact centre the key to delivering...
3 min read


Building Customer Loyalty Through the Right CX Tools: What Every Brand Should Know
With so many choices at their fingertips, customers can easily switch to a competitor. So, how do you ensure they stick around? The...
8 min read


2025 CX Insights: Trends, Strategies, and What’s Next for Your Business?
As we enter 2025, Customer Experience (CX) remains a key driver of business success, directly impacting growth, loyalty, and...
4 min read


AI in Contact Center Quality: The Promises and Pitfalls
Your contact center quality program is crucial for the success of your business. It’s a cornerstone for ensuring consistently...
4 min read


Why Failing to Invest in Scalability Hurts Your CX Strategy
What happens when your CX strategy isn’t built to grow? Failing to invest in scalability can cripple your customer experience, leaving...
5 min read


How modern brands measure ROI on CX platform
CX is a critical business strategy that directly impacts revenue, customer retention, and brand loyalty. 80% of customers say experience...
5 min read


The Importance of CX Assurance in a Rapidly Changing World
In today’s fast-paced digital landscape, delivering exceptional customer experience (CX) is more critical than ever. Recent incidents...
3 min read


5 VOC Design Themes to Advise Strategy
When designing and maturing a VOC program, there are a slew of best practices and approaches to consider that will help ensure you are...
2 min read


Leveraging Voice of the Customer Data to Create Seamless CX
As consumers, we’re enveloped by new technology that creates a dizzying array of multiple new digital touchpoints that go far beyond...
6 min read


Empowering customer experience agents for success
I believe that a key ingredient to exceptional customer experiences lies in the empowerment of our customer experience agents. When we...
2 min read


2024: Time to leap into innovation, embrace AI's dragon's breath and take customer experience to new heights
Ever wonder what you would do with one extra day? That's the gift a leap year gives us every four years—when the calendar delivers 29...
7 min read
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