Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the No. 1 enterprise experience platform, Medallia Experience Cloud is the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment.

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Sprinklr is the unified platform for all customer-facing functions. We call it Unified Customer Experience Management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once-impossible scale. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises —global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

The Customer Institute is an independent global organization setting the gold standard for customer experience, as well as enabling and recognizing excellence in customer centricity.

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The Customer Institute develops, finds, and promotes best practices, and proves the value of customer-centricity to organizations in B2C, B2B, as well as in the public sector. Through our certification and assessment programs we enable and recognize excellence in customer centricity.

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We are the go-to destination for organizations looking to excel through customer centricity.

Oxford Business Group (OBG) is a global publishing, research and consultancy firm, which publishes economic intelligence on the markets of the Middle East, Africa, Asia and Latin America. Through its range of print and online products, OBG offers comprehensive and accurate analysis of macroeconomic and sectoral developments, including banking, capital markets, insurance, energy, transport, industry and telecoms.

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The critically acclaimed economic and business reports have become the leading source of business intelligence on developing countries in the regions they cover. OBG's online updates provide up-to-date in-depth analysis on the issues that matter for tens of thousands of subscribers worldwide. OBG's consultancy arm offers tailor-made market intelligence and advice to firms currently operating in these markets and those looking to enter them.

The Customer Data Platform Institute educates marketers and technologists about customer data management.   The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers webinars, workshops, and consulting on related issues.

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.”  They are the only types of packaged software specifically designed to create and share a complete view of each customer.  The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.