What will a sustainable CX strategy look like?

Consumers are concerned about their personal carbon footprint and tread with caution when it comes to using products that are not produced sustainably. Going forward, transparency and accountability will be the default approach for a business and CX success.

Sustainability is quite a subjective term. It is still an evolving concept and can mean different things to different people. However, as we progress into a better part of the decade (hopefully), we must pay attention to all aspects and pillars of sustainability; more than four of them if need be given the importance today’s customer is placing on society, climate change, and sustainability. Let’s read to find out more
Sustainability will be a big part of doing business in the future.