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CX Live Interview

 

MoEngage has recently been named as a strong performer in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), for Q3 2021. And this isn’t the first time, MoEngage has been consistently recognized by the likes of Gartner, G2, and Forrester among others. Curious to know, what goes into achieving these recognitions?

Live with Yash Reddy, Chief Business Officer at MoEngage Inc.

 

 

November 2021 I Virtual

In today’s interview we examine:

 

1.    After the fresh round of capital, coming in the form of your recent series C1 funding of $32.5 million, what is the way forward for MoEngage? What areas do you aim to invest in?

 

2.    MoEngage has recently been named as a strong performer in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), for Q3 2021. And this isn’t the first time, MoEngage has been consistently recognized by the likes of Gartner, G2, and Forrester among others. Curious to know, what goes into achieving these recognitions?

 

3.    As a follow-up, how important is customer-centricity and advocacy to achieving these recognitions and how do you plan on consistently hitting these benchmarks and going beyond them?

 

4.    Speaking of customer-centricity, can you talk to us about MoEngage’s Insights-led Engagement approach that aims to change the campaign-centric marketing mindset to a customer-centric one. And, how do you aim to go beyond the campaign management model?

 

5.    As a follow-up, where does AI fit into the whole Insights-led Engagement approach? And, how can an AI-powered Insights-led approach help in optimizing customer engagement? It would be great if you could share some use cases and examples of its application in verticals and industries.

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How MoEngage’s Insights-led Engagement approach aims to change the campaign-centric marketing mindset to a customer-centric one. And, how do you go beyond the campaign management model?

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