If there was a time for the sport to be re-imagined, and for the business model for sports management to be upended, COVID-19 fast-tracked it. It’s been a teary ride with fixtures and global competitions missing fandom, adrenalin, and engagement.

What’s the stadium of the future going to look like, it's been a sports-shaped hole in our lives during the lockdown, and leading organizations are trying everything to kick it off once again. How will fandom, competition, and engagement change in post-lockdown sports.

• Understanding the physical interaction and behaviors of attendees at a Grand Prix.
• Measuring the impact of F1 fan activations and merchandise at a Grand Prix.
• Using sensors to improve the fan experience at F1 races.