Thu, 08 Jul | BFSI Virtual Exchange

CX in BFSI : How to improve your CX with Tech, Data Analytics, Culture, and Strategy

The BFSI sector has been leading the way in personalised CX delivery with significant investments in data management, datacenters, omnichannel and seamless journey creation including self-service. The exchange deep dives into future strategies and current challenges.
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CX in BFSI : How to improve your CX with Tech, Data Analytics, Culture, and Strategy

Time & Location

08 Jul, 9:00 AM – 11:00 AM GST
BFSI Virtual Exchange

About the event

9.00 Setting the Scene: Opening Panel Discussion

Experts delve into the following discussion points:

  • CX and DX alignment in the BFSI sector in the Middle East
  • Country spotlight – Looking at CX in the BFSI sector in UAE, Oman, Bahrain, Kuwait
  • Identifying and assessing industry challenges
  • Discovering what to do and what not to do, what worked and what didn’t?

9.30 What trends will be in the spotlight in BFSI CX over the next 2 years

  • Higher AI and IA penetration to deliver exemplary CX
  • Shared Service Centers migrating to Centers of Excellence
  • More budget being allocated to enhance CX
  • CX reaches the maturity threshold

9.40 CIO Chats

The BFSI sector has been leading the way in personalised CX delivery. There have been significant investments in data management, use of data centres, omnichannel as well as seamless journey creation including self-service.

  • How has this been managed? What is expected in the next 2 years?
  • What are some of the challenges CIOs and CX leaders face in implementing these at scale?
  • The pandemic has seen the customer becoming more demanding and expecting services comparable to the best in the industry. How are you keeping track of this?
  • How has VoC evolved to ensure KYC is still central to all implementation.

10.00 What are the top technologies being evaluated by organisations to improve CX?

  • Data Analytics
  • CRM
  • AI
  • BPM
  • NLPs/ Chatbots
  • IA

10.10 Tech Talks

  • Are you seeing the same in your organisation? In which technologies are you seeing investments being made?
  • Will a data-centric approach be the key to alleviating your CX?
  • Whilst, BPM and RPA together may provide benefits independently, under the right circumstances and implementation strategy they can provide extended benefits when implemented together. Do you see BPM and IA implementation providing relational value in your organisation?

10.30 What is the ROI benchmark of CX tech deployment in your organisation?

  • Minimising the cost of operation
  • Improve service and operational competencies
  • Driving new revenue streams
  • Creating value for internal and external stakeholders
  • Strengthening risk management and governance

10.40 Industry Insightful Takeaways: Closing Summary Session and Wrap Up

After all the valuable discussions we will wrap up by summarizing the boardroom exchange with:

  • A recap of top challenges
  • Potential solutions and the way forward
  • What’s next?

11.00 Close of the Exchange

Banks in attendance:

National Bank of Kuwait, First Abu Dhabi Bank, RAKBANK, American Express, Mastercard, Oman Insurance, Sohar International, Union Insurance, National Bank of Fujairah, Bank of Muscat, United Arab Bank and more.

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