Leaders Connect 4: How to build unified customer identities for enhancing customer experience

In this session discuss:

• A lot of large B2C Companies already have invested in CRM, Data Lakes and Marketing tools. Why do they still need a CDP? What additional value does a CDP bring on board?
• Brainstorming use cases of companies that have pioneered the adoption of a Customer Data Platform and what impact they observed on their overall business?
• Understanding how a CDP creates value impact across various lines of business
• Understanding which teams that have maximum benefits from a CDP

Session chair:

Sujit Sanyal, Director - Sales, FirstHive