Time & Location
24 May 2022, 3:43 PM – 4:43 PM GST
The Meydan Hotel, Dubai - United Arab Emirates
About the event
Leaders Connect 4: How to build unified customer identities for enhancing customer experience
In this session discuss:
- A lot of large B2C Companies already have invested in CRM, Data Lakes and Marketing tools. Why do they still need a CDP? What additional value does a CDP bring on board?
- Brainstorming use cases of companies that have pioneered the adoption of a Customer Data Platform and what impact they observed on their overall business?
- Understanding how a CDP creates value impact across various lines of business
- Understanding which teams that have maximum benefits from a CDP
Sujit Sanyal, Director - Sales, FirstHive