How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
VOC has been a turning point for CX
The last 5-6 years have been a turning point for CX in the Middle East region. Thus, VOC has been in the spotlight. The customer has been...
Tech Trends - Digital transformation in BFSI
As the Middle East customer expectations evolve, CX and digital systems need to be ready to deliver instant expectations, zero physical...
More budget needs to be allocated to CX in BFSI. Are we allocating enough?
How do you evaluate ROI on CX? The ROI for CX is a long-term derivative, either coming from process gains, revenue growth, gaining...
Do BFSIs understand the race to tech adoption, how are they coping post-pandemic?
Each industry has its own milestones, touchpoints and challenges. But when covid struck, the industry that got impacted the most was the...
Adopting AI and emerging technologies to amplify the CX journey is important
With digital CX taking centre stage in most organisations, the role of CX Leaders is to assess emerging technologies and build a business...
Change management must ensure human experience becomes a culture organization-wide
Change management Whilst there is an element of human experience that is being pushed in organisations, it does not permeate the entire...
The BFSI sector in the Middle East is evolving quickly with CX and DX
The BFSI sector in the Middle East is evolving quickly with CX and DX alignment having kicked in with real magnitude in the last year....
4 ways RPA and BPM are relationally valuable to optimise CX
RPA systems represent an incredible tool for rapidly revitalizing companies that handle massive data transactions, to energise CX.
