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Customer Experience Live

Executive Development Program

How to Excel at Data Segmentation

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Why data segmentation is critical to enhance your customer experience?

 

Data is key for driving excellence in CX programs. With around 2.5 quintillion bytes of data generated daily, how can CX Leaders harness this data to leverage personalized interactions with their customers, to achieve brand penetration and business growth?

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How to segment and analyse your data to better understand your customer and build brand awareness and equity

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How to streamline your customer experience through real time data analysis

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How to create customer personas and sync them with a needs based framework for personalized messaging

Online Meeting

Key Learning Objectives

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Day One

  • How to segment and analyse your data to better understand your customer and build brand awareness and equity

  • How to streamline your customer experience through real time data analysis

  • How to create customer personas and sync them with a needs based framework for personalized messaging

Planner

Day Two

  • How to leverage a toolkit to identify the attitudes and behaviors of customers to ensure the marketing is relevant and delivers ROI

  • How to develop campaigns based on identifying key customer insights

Lunch Meeting

Who is it for?

Executives responsible for:

  • Customer Service

  • Customer Happiness

  • Customer Experience

  • Customer Support

  • Design Thinking

  • Consumer Insights

  • Market Research

  • Strategy and Insights

  • Customer Care

  • Operational Excellence

  • Performance Improvement

Highly interactive format

Female Presenter
Practical Exercises
Architecture Model Sketching
Data Segmentation Plan
Flow Chart
Insights
Meeting Handshake
Q&A

Sectors of focus

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Healthcare

Government

Oil & Gas

Telecos

Banking & Finance

Family Conglomerates

Manufacturing

Retail

Entertainment

FMCG

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