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Customer Experience Live
Executive Development Program
How to Excel at Data Segmentation
Why data segmentation is critical to enhance your customer experience?
Data is key for driving excellence in CX programs. With around 2.5 quintillion bytes of data generated daily, how can CX Leaders harness this data to leverage personalized interactions with their customers, to achieve brand penetration and business growth?
How to segment and analyse your data to better understand your customer and build brand awareness and equity
How to streamline your customer experience through real time data analysis
How to create customer personas and sync them with a needs based framework for personalized messaging
Key Learning Objectives
Day One
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How to segment and analyse your data to better understand your customer and build brand awareness and equity
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How to streamline your customer experience through real time data analysis
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How to create customer personas and sync them with a needs based framework for personalized messaging
Day Two
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How to leverage a toolkit to identify the attitudes and behaviors of customers to ensure the marketing is relevant and delivers ROI
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How to develop campaigns based on identifying key customer insights
Who is it for?
Executives responsible for:
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Customer Service
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Customer Happiness
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Customer Experience
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Customer Support
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Design Thinking
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Consumer Insights
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Market Research
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Strategy and Insights
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Customer Care
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Operational Excellence
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Performance Improvement
Sectors of focus
Healthcare
Government
Oil & Gas
Telecos
Banking & Finance
Family Conglomerates
Manufacturing
Retail
Entertainment
FMCG
Contact us to reserve your place
