How data can fast-track advanced CX delivery
Delivering an exemplary customer experience is a huge benefit for all businesses The better experiences customers obtain, the more...
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How to create data-driven customer experiences
Brands are leveraging cutting-edge technology to deliver an exemplary customer experience (CX) at every customer touchpoint to be ahead...
3 steps to designing a strong data foundation for AI implementation to transform CX
According to a survey Customer Experience Live conducted in April 2021, the most popular AI applications that require structured data includ
Artificial Intelligence and Intelligent Automation are transforming customer experience
Organisations have been investing heavily in omnichannel redesign to enhance their CX and sales. In the CX Live 2021 survey, 58% of companie
Agility in customer feedback collection: the when, where, and what of feedback data
Customer feedback enables organisations and brands to collect information on a customer’s experience with you. Why did they buy? What did...
Importance of closing the loop on customer feedback
Feedback is central to building customer centricity in your organization. By sharing customer feedback with all departments and internal...
8 reasons why customer feedback is important to collect and analyse
Customer feedback is extremely important for all businesses. Budgets and resources are being allocated to getting access to quality data...
CX solutions for the next decade - AI to be a core competition differentiator for most industries
Already though, we can see the first incarnations of AI-powered CX innovations making their way into the ME market, from major banks...
For CX, Where is not as important as What and Why
CX is good to have anywhere, but it’s even better to have it everywhere. If, in your division (whichever it is), you’ve seen the...
6 ways businesses can reset themselves post-Covid
The business response to COVID-19 had a direct co-relation to their survival and profitability. With the consumers still exercising...
3 ways a data centric approach can alleviate your CX
Organizations find it incredibly challenging to collect, access, and analyze data to provide real-time insights and leverage it for...
Why the CX 1st approach is the best marketing plan for 2021
The days of hype are numbered and brands that resonate with a customer’s value system, and are able to convey the same effectively via...
6 ways to re-imagine your B2B customer experience
Companies should have a clear understanding of their customer personas and map their journeys to higher satisfaction and seamless...
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