How connecting CX to business outcomes drives quicker CX adoption
CX has evolved to a point that it isn’t just about CX and the tools and technology but more importantly, how does it inform the business...
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Brand health playbook and metrics
Benchmarking and measuring customer interactions against defined customer experience standards is imperative to ensure the brand health...
Why brand health is an extremely important metrics of your CX program?
In order to be a category leader, maintaining strong brand health is vital, thus establishing a gold standard that measures and tracks...
Choosing the right strategic partners – A VoC case study
Depending on your organisation’s data and automation roadmap, choosing the right technology partner is extremely important as it will...
How to set your CX goals and implement them successfully
From the start of your CX journey, the brand will need to articulate the business goals and focus on identifying what to achieve in the...
Customer Experience Strategy Playbook for 2022
As we enter 2022 the spotlight is on the value of customer care, which ultimately raises the importance of customer journeys and...
How Go-MMT, India’s leading OTA brand, boosts its hotel partner engagement by 20%
Go-MMT is India’s leading online travel company with an extensive portfolio of 3 powerful consumer brands – MakeMyTrip, Goibibo, and...
How do you achieve 54.1% uplift in conversion of new visitors?
DODuae.com is one of UAE’s largest online shopping stores. Started in 2015, it managed to rapidly grow its traction because of its...
Best Practices For Email Marketers Following The Launch Of iOS 15
As an email marketer, you probably use open rate as a primary metric to measure the performance of your email campaigns. After all, high...
Digital transformation must be a priority for businesses post-Covid-19
The impact of COVID-19 pandemic changed all aspects of our lives, from the way we interact socially to the way we operate professionally...
Clever tips to maintain the efficiency of digital transformation and customer experience
Getting started with digital transformation is one task and ensuring that this process is a success is another. Below are a few tips that...
Key points to consider when leveraging digital transformation to enhance customer experience
In this modern era, even well-equipped businesses face difficulties surviving in the market due to vast technological advancement. To...
The importance of digital transformation driving CX
Consumer experience (CX) has always been the most critical aspect of a business. Regardless of what products or services you sell, your...
Components of a CX maturity model
The CX maturity model should revolve around a firm’s strengths and weaknesses. This approach removes all the ambiguities and makes CX...
Excellence and evolution in B2B customer experience
B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must be simple, genuine, focus on the...
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