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B2B CX in Middle East

B2B CX is generally underwhelming, underserved and very generic. To succeed, organisations must position themselves as simple, genuine, and focus on the experience.


It's important for organisations to understand their customers and their employees and empathize with them. That's the key to establishing connections and getting a deeper understanding of their needs.


CX is a very simple way of saying whenever we go and interact with an organisation we create moments, and we bring back those moments and remember what we enjoyed or disliked. B2B CX has seen the transition from service to experience. Service was delivering what customers wanted, but experience has gone beyond that. It’s creating the wow factor, where you deliver something that is not expected by customers.

4 B2B CX experts in the Middle East explore the progress of B2B CX in the region.

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