We are all familiar with AI and IA as valuable technologies to create seamless processes and enhance efficiencies. Based on a strong data foundation, where AI and IA solutions are integrated and adequately utilized, it is possible to create seamless “micro-moments” that enhance CX.
In order to achieve maximum ROI from an AI or IA implementation, leveraging data effectively to harness technology's incredible computational asset makes a powerful and enticing prospect. Also, data enhances an organization’s process efficiency. By improving analytics capabilities it carves the path to adopting advanced AI and Machine Learning (ML) models in the future to improve CX.